Privacy Policy

Purpose and who we are

The purpose of this Privacy Policy is to describe how Academy of Animal Sport Science, LLC (“AASS”), our subsidiaries, (“AASS,” “us,” “we,” or “our”) collects, uses, and shares information about you through our online interfaces (e.g., websites and mobile applications) owned and controlled by us, including but not limited to (the “Site”). Please read this Privacy Policy carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to contact us at

What Information this Privacy Policy Covers

This Privacy Policy covers information we collect from you through our Site. Some of our Site’s functionality can be used without revealing any Personal Data, but for features related to the Services (defined below), Personal Data is required. In order to access certain features and benefits on our Site, you may need to submit, or we may collect, “Personal Data” (i.e., information that can be used to identify you and which may also be referred to as “personally identifiable information” or “personal information”). Personal Data can include information such as your name, email address, IP address, and device identifier, among other things. You are responsible for ensuring the accuracy of the Personal Data you submit to AASS. Inaccurate information may affect your ability to use the Site, the information you receive when using the Site, and our ability to contact you. For example, your email address should be kept current because that is one of the primary manners in which we communicate with you.

If your company has engaged AASS to provide AASS products and/or services (collectively, the “Services”), your company and AASS have agreed to a separate agreement that, among other things, governs the use of all of the data collected and maintained by AASS in connection with the operation of the Services [LINK TO MASTER SERVICES AGREEMENT]. Unless otherwise agreed, the terms of the separate agreement between your company and AASS takes precedence over the conflicting provision in this Policy.

Thinkific as a data sub-processor

Our courses and site are hosted by Thinkific Labs Inc. (“Thinkific”). They provide us with the online course creation platform that allows us to sell our product/services to you.
The agreement between AASS and Thinkific with regards to data processing is set out in the Data Processing Addendum to Thinkific’s Terms of Use:

Once your data has been collected, the data is stored encrypted using Thinkific’s data storage, databases and the general Thinkific application. They store your data on secure servers behind firewall, which are provided by Amazon Web Services. The servers are based within the United States. By agreeing to this Privacy Policy, you are consenting to the transfer of your personal information data outside of the UK or European Economic Area (EEA).

For more details on how your data is secured by Thinkific, please see Thinkific’s Security FAQs at:
For more insight, you may also want to read Thinkific’s Terms of Service or Privacy Statement here:

What Information We Collect

We gather the following types of information about users through the Site:

  • Information relating to your use of our Site. When users come to our Site, we may track, collect, and aggregate information indicating, among other things, which pages of our Site were visited, the order in which they were visited, when they were visited, and which hyperlinks were clicked. We also collect information from the URLs from which you linked to our Site. Collecting such information may involve logging the IP address, operating system, and browser software used by each user of the Site. We may be able to determine from an IP address a user’s Internet Service Provider and the geographic location of their point of connectivity. Location data may be used to route your traffic to the nearest regional server to reduce latency and improve your experience. We may also use cookies and web beacons when you visit our Site. For more information on our use of cookies and web beacons, please refer to our Cookies Policy.
  • Personal Data provided directly by you or via third parties. We collect Personal Data that you provide to us when you register for an account, update or change information for your account, purchase products or Services, complete a survey, sign-up for email updates, participate in our public forums, send us email messages, and/or participate in the Services on our Site. We may use the Personal Data that you provide to respond to your questions, provide you the specific Content Offering and/or Services you select, send you updates about Content Offerings or other AASS events, and send you email messages about Site maintenance or updates.
  • Account Registration. If you register for an account on our Site, you may be required to provide us with certain Personal Data such as your name and email address. You may also voluntarily provide us with additional Personal Data.
  • Updates. AASS may offer you the ability to receive updates either via email or by posting on portions of the Site only accessible to registered users. In order to subscribe to these Services, you may be required to provide us with Personal Data such as your name and email address.
  • If you participate in a Content Offering, we may collect certain user-generated content, such as assignments you submit, peer-graded assignments, and peer grading feedback. We also collect course data, such as responses to in-video quizzes, standalone quizzes, exams, and surveys. You should not include any Personal Data or other information of a personal or sensitive nature, whether relating to you or another person, on assignments, exams, or surveys, except for information required to participate in or submit such assignments, exams, or surveys.
  • Identity Verification. AASS may offer you the ability to verify your identity for select Services. In order to enroll for these Services, you may be required to provide us or our third-party identity verification vendor with Personal Data such as your name, address, date of birth, a headshot taken using a webcam, and a photo identification document.
  • Communications with AASS. We may receive Personal Data when you send us an email message or otherwise contact us.
  • Providing the Site and our Services. We use Personal Data which you provide to us in order to allow you to access and use the Site and in order to provide any information, products, or Services that you request from us.
  • Technical support and security. We may use Personal Data to provide technical support to you, where required, and to ensure the security of our Services and the Site.
  • Analyzing and improving the Site and Services. We use Personal Data relating to your use of the Site and Services to analyze how learners interact with the Site, its features and content and our Services.
  • Use of Interactive/Personalized Site Features. We use Personal Data to facilitate and personalize your interaction with Site features such as chatbots, automated translation and grading functionality, tailored recommendations, and learner engagement features. These may utilize machine learning and/or AI tools. Where required or otherwise appropriate, you will be provided with additional information, in advance, about processing of your Personal Data via these features, including the existence of any automated decision-making where relevant (along with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing).
  • Identity Verification. For Services that require identity verification, we may use the Personal Data that we collect for verifying your identity, and for authenticating that submissions made on the Site were made by you. This service may be provided through a third-party identity verification vendor. Your photo identification document will be deleted after successful verification of your profile information.
  • Communications with or from AASS. When you send us an email message, use in-platform messaging/chat features (which may utilize technology provided by third party service providers contracted by AASS) or otherwise contact us, we may record and use the information provided by you to respond to your communication and/or for other purposes described in this Privacy Policy or in other privacy information provided to you during your interaction with our communication systems. We may also archive this information and/or use it for future communications with you where we are legally entitled to do so. Where we send you emails, we may track the way that you interact with these emails (such as when you open an email or click on a link inside an email). We use this information for the purposes of optimizing and better tailoring our communications to you.
  • Research. We may share general course data (including generic overviews of quiz or assignment submissions, grades, and forum discussions), information about your activity on our Site, and demographic data from surveys operated by us with our Services and other business partners so that our Content Providers and other business partners may use the data for research related to online education.
  • Government Authorities: AASS may share your Personal Data with various government authorities (such as regulatory bodies, law enforcement activities, and national security organizations) in response to lawful subpoenas, court orders, or other legal processes; to establish or exercise our legal rights or to protect our property; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
  • Legal Rights and Actions: AASS may share your Personal Data with government authorities, external advisors and other relevant or affected third parties when we believe it is appropriate: to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of AASS, the Site, our users, customers, or others; and in connection with our Terms of Use and other agreements.
  • Disclosure to Acquirers. AASS may disclose and/or transfer your Personal Data to an acquirer, assignee or other successor entity in connection with a sale, merger, or reorganization of all or substantially all of the equity, business, or assets of AASS to which your Personal Data relates.

Your Rights

Users have the right to access, correct, or delete their personal information. Users may opt-out of receiving marketing communications.

1. Media

If you upload images, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the Portal can download and extract any location data from images on the Portal.

2. Contact forms

The details or information that you provide in the forms will be used strictly for communication purposes and will not be shared with any third party. The data is safe and secure, and we ensure utmost caution in protecting your data.

3. Cookies

We use cookies as described in the AASS Cookie Policy. If you leave a comment on the Portal, you may opt-in to saving your name, email address and website in cookies. This feature is for your convenience so that you do not have to fill in your details again when leaving another comment. These cookies will last for one year.

If you have an account and you log in to the Portal, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no Personal Data and is discarded when you close your browser.

Contacting Us

To exercise your rights regarding your personal data, or if you have questions about this Privacy Policy or our privacy practices, please email us at or write to us at:

Academy of Animal Sport Science, 610 Noah Court, Napa, CA 94558.

Please be aware that your request may have limitations, according to applicable law.

Changes to this Privacy Policy

We reserve the right to amend the terms of this Privacy Policy at our absolute discretion. Any amended privacy policy will be posted on our Portal. You are expected to check this page from time to time to take notice of any changes we have made as they are binding on you. Your continued use of our Portal and/or the services made available on or via our Portal following any amendment of this Privacy Policy will signify your assent to and acceptance of its revised terms.